All four sections of the Activist Toolkit and a Bibliography.

Ways to create an effective and persuasive message and how to identify the best audience for your message.

Techniques for attracting and managing volunteers and building public support for your issue, the keys to any successful grassroots campaign.

Guidelines for effective lobbying of elected officials and testifying at public hearings (including tips on public speaking).

Best practices for getting your message out to the media, including choosing a spokesperson, writing press releases, pitching stories to reporters, and when to hold a press conference.